We have a lot of discussions with clients about a desire to do “better reporting”. They have been using Power BI but feel they now need a data warehouse to create reports that will give them all the info they need. Fundamentally, organizations often have an analytics problem, one for which a data warehouse forms part of the solution, however, the complexities lie in the data. Often organizations have already applied significant expertise to the problem, and while they understand a lot about the problems, they have reached some difficult data challenges requiring external expertise.